|
All Training Modules Are Below
This Training Is APPROVED
By The Cyprus HRA Department
|
1 - Trainee
Introduction
- How we Integrate Internet Marketing into your
business and what you want to achieve from this training
- How to take
notes
- What training methods are included
- Some rules for the training
- Safety - Emergency & Exits
- Tests & Certificates awarded on
completion
- Time In Motion "ACTION
PLANNER"
- FREE with this
training.
- This will help your staff and your self get more out of a
days work with less effort
- Introduce yourself and your business
- Introduction &
experience of
Brian MJ Gibson
|
2 - Keyword
Research
- Understanding Internet search Behaviours
- Laying the foundations for all
Internet Marketing Strategies
- What is Keyword research (Exactly)
- FREE Keyword research tools that show you Exactly how many people are searching for
your products
- The power of Effective Keyword Research
- Evolution of search behaviour to date - and for the
future
- How do you know exactly what
customers are searching for
- Why people misspell or typo" How to use this mistake to your
advantage
- Using Our Misspelling software
- The step-by-step Keyword Research Process to obtain 1000's
more visitors to your website
- Live analysis of competitors
websites
- Live analysis of your own
website
What Do You Want From Your
Website
-
Sales - Are you interested in selling
online
-
Leads - Do you want to capture more leads or
enquiries
-
Just A Website - As a Business
Brochure
- Summary & future plan of action for your
business
|
|
3 - The Analogy Of A
Website
- Basic
Website Layout
- Meta Tag -
What They mean & Do
- Brief
Website Meanings (Jargon - Abbreviations)
- Meta
Website Title
- Meta
Website Description
- Meta
Website Keywords
- Relevant
pages
- How to
check if and when Google robots have visited the website
- Website
Site Map
- Google /Yahoo page quality score
- Summary and future plan of action for your
business
|
4 - Back Links & Reciprocal
Links
- What are
back links
- How do you
get back links
- The
importance of one-way QUALIFIED links
- One important fact - back links are important to getting to Page #1
Google
- How to
check the back links on your website
- How to
check back links on competitors sites
- Links
software
- Do
everything to keep visitors returning
- Links
exchange and link farms
- Reciprocal
links v one way links
- RSS feeds
can provide back links
- Summary and
future plan of action for your business
|
|
5 - Blog & Blogging
- What exactly is a blog
- What are the advantages of a
blog
- How to install a blog FREE &
Easy
- How to use your blog to get
visitors
- Why a blog get Google coming
back
- How to add your business on a competitors
blog
- Why Google give a high ranking for a
blog
- Blog marketing for more sales &
Leads
- Summary and future plan of action for your
business
|
6 - Articles & Article
writing
- Why articles are essential to a
website
- Unique articles, why Google wants and ranks
them
- Automated article research
software
- Referencing and relevant sources to download 1000's
of articles
- Checking that your article is not
copied
- Submitting your articles to blogs on automatic
placement
- Submitting your articles to 100's of article
directories for more back links
- How to construct 1000 articles in 45
minutes
- Software program - INCLUDED in this
training
- Summary and future plan of action for your
business
|
|
7 - Press Release -
On-line
- Why a simple online press release SUPER_POWER
your SEO
- How to layout an effective Press-release FREE
Software to help
- What Content for your press
release
- Where to send your press
release
- Press release directories - where to find
them
- Summary and future plan of action for your
business
|
8 - Outsourcing Work or
Tasks
- Why outsource some
tasks
- Release time from staff or unqualified
staff
- Which tasks to
outsource
- Where to find outsource
help
- How to specify exactly what you want - agree a
fixed price and time frame
- How to only pay after the work is complete and
your happy with it
- Summary and future plan of action for your
business
|
|
9 - Forums & Forum
Marketing
- How to run your own
forum
- How to communicate with clients, customers or
visitors to your website using a business forum
- Create a community
online
- Build more marketing
lists
- Create more
sales
- Forum marketing on competitors
websites
- Forum marketing for back
links
- Summary and future plan of action for your
business
|
10 - Newsletter -eZine
Marketing
- Why newsletter are powerful for your
business
- How to write, create your own newsletters
fast
- What content to include- What to
avoid
- How often to send
newsletters
- How to keep readers happy &
Interested
- How to use other peoples newsletters to obtain
one way back links
- Newsletter template and header to make life
easy
- Summary and future plan of action for your
business
|
|
11 - Building your mailing
list
- Why building a mailing list is
essential
- How to use this list to get referral business
Cheaper than advertising
- How to test if people are reading and clicking on
your emails
- How to avoid
spam
- Using a third party mailer - for best
results
- How to sell your mailing list for up to €5 per
name
- Building
trust
- Building Joint Venture
partners
- Summary and future plan of action for your
business
|
12 - Social
Networking
- What is social media -
networking
- How is this used for marketing your
website
- FaceBook Has 5 times more traffic than Google -
Lets use it
- Use Social media to get FREE leads and visitors to
your website
- Formulas that work really
fast
- FaceBook - Twitter - Digg - MySpace - YouTube + 20
More to skyrocket your website
- How to open up your accounts - using keywords for
best results
- How to start informational groups to attract
customers
- Summary and future plan of action for your
business
|
|
13 - Using Videos On Your
Website
- Why use video on your website
anyway
- Did you watch any of the videos on this website -
why did you do that
- Video keeps people on the page - Important for
SEO Google Ranking
- How to make short videos and place on your
website
- How to place video's on Youtube and 20 other video
sites FREE - Get Back links.
- How to use video for
credibility
- Software packages to produce your videos FREE
with this training
- Summary and future plan of action for your
business
|
14 - Advertising
PPC (Pay
Per Click)
- What is Google & Yahoo
Adwords
- How to save 50% on your budget and get double
the results
- How to control advertising
budgets
- How to target you ads to specific
markets
- How to target ads to specific keywords ONLY -
Save
€100's
- How to split test adds to check for best
results
- How to place your ads on COMPETITORS websites -
they wont even know its there (MAGIC)
- Summary and future plan of action for your
business
|
15 - Using Banners &
Advertising
- What is a click able banner
- Using Banners on advertising websites
- How to make your own banner FREE Software included with this
training
- Flashing banners
- Banner blindness - what is that?
- Summary and future plan of action for your
business
|
16 - Spying On
Competitors
- Why you need to know what
they are doing online
- How to check their
results
- Looking at the trends for
last 12 months
- Apply positive - eliminate
the negative from their websites to beat them to page
#1
- Summary and future plan of
action for your business
|
|
17 - Google Adsense
Advertising
- What is Google
Adsense
- When to use and when not to
use
- How to find competitors
using Adsense Using the adsense spy tools FREE withthis
training
- Summary and future plan of
action for your business
|
18 - Using Flash &
Java
- What is
Flash
- Why you should not use
flash
- Why you might use
it
- How to make your
own flash images
- Summary and future plan of
action for your business
|
|
19 - Exit Website Marketing
Strategy
- Exit Marketing mean that when a
visitor
tries to leave a pop-up message
appears offering something as one last chance to obtain
their email address.
- LOOK - Over 90% of visitors never
return to your website.
- So trying to get their email
address as they leave your website is a nice way to increase your
business
- What are the benefits of this
- Examples of exit strategy live on other
website
- Summary and future plan of
action for your business
|
20 - Your Own Email
Accounts
- How to run all your website
email
addresses through just one account
- The very best
Business email account
- The business owner gets to
see all
emails
- A FREE Software program - with this training that offers all customers
an email account at your
business name
- i.e. Mary@YourDomain.com
- Summary and future plan of
action for
your business
|
|
21 Google Page
Rank
- What is Google page
rank
- How do you get
this
- Why is a Google
Page rank this important to obtain
- How to increase your Google
Page Rank
- How to check your page
rank
- Summary and future plan of
action for your business
|
22 - Hosting & IP
Address
- What is
hosting
- What is the cost & way
are hosting packages different
- Why Hosting can affect you
ranking
- Why some hosting
will get you banned from the search engines -You will never Rank
well
- How to change your hosting,
easily.
- Summary and future plan of
action for your business
|
|
23 - Protecting Your Website &
PC
- How your emails are
harvested by robots and send you spam emails - And what to do to stop
this
- Using the firefox browser
for safer browsing on you PC
- Using Firefox add-on's to
spy on competitors - check your own website
- Passwords and
password storage software FREE with this
training
- Backing up your
data and website
- Summary and future plan of
action for your business
|
24 - eBay - How to Use For your
Any Business.
- Yes every product or
service should
be on ebay
- There are more benefits
than just
selling
- Ebay will give you valuable
backilinks
- How ebay alone
can get you listed on page #1 Google
- How to open an account in
your country
- How to use the little known
eBay classifieds for best & cheapest
results
- Summary and future plan of
action for your business
|
|
25 - RSS
Feeds
- What are RSS
feeds
- How RSS feed give you
changing and unique content for your website - Daily. Sometimes
hourly
- Keeps those Google robots coming to your website - increase your
Ranking
- Summary and future plan of
action for your business
|
26 - Choosing a Web Designer
In The Future
- How do you choose your
website designer
- A friend? - Someone you
know?
A Student?
- Your website is your shop
front online, So choosing the right website designer and
SEO company is essential
- You get a complete
check-list to help choose the best for your
business
- Summary and future plan of
action for your business
|
|
27 Website
Statistics
- What are your website
statistics
- When did you last look at
them
- What do they
mean
- How to take action from
those statistics
- Secrets of Using
Google Analytics Statistics
- Heat Spot Software tracks
where visitors go on your web pages
- How to use statistic's to
improve results
- Implement changes
on your website by actual visitors use - NOT just what you
think
- Summary and future plan of
action for your business
|
28 - Fully Analysing Your
Business Website
- Lets look at your websites
in depth
- Analyse where changes need
to be made
- How to implement these
changes
- Setting out a plan for
this
- Monitoring
results
- What to change
first
- Who will make these
changes
- Is there a cost
involved
- What are the goals for your
website Internet Marketing
- Summary and future plan of
action for your business
|
|
29 - Individual
Evaluation
- A short multiple
question test covering this training
- I read the answers - you
mark your test paper
- Clarification of the
correct answers
- Top results
receives a prize
- All delegates receive a
certificate
- Complete
paperwork for your Cyprus Government
Rebate.
- Summary and future plan of
action for your business
|
30 - Question &
Answers
- You personal StepInto
members area login details - Where to go and what
will be added in the future
- Downloading your
FREE eBooks
- Viewing You FREE
Video Tutorials
- Downloading your
FREE articles
- Your access to
the support forum
- How to use the
support ticket system
- Requesting your 10
FREE hosting accounts
- Any further questions you
may have
|