The Internet is here, it’s everywhere Free WiFi in Cafés, on trains, public places and, its growing at an incredible percentage rate. For example, FaceBook 5000% per month, YouTube, eBay the largest store on earth, Google who are earning $ Billions.
As of July 2009 there were 900,000,000 (900 million) websites with over 1,000,000 ( 1 million) more each week. An ever increasing figure
However, statistics show that only 15,000,000 (15 million)websites worldwide achieve over 50 hits per month. (0.016%) or only (160 websites in 1 million)
From these websites with high hit rates statistics show that 72% of visitors stay on the site for just a few seconds.
Then from those that stay find there is no call to action on the website to capture a lead or sale
Most Possibly the website does not have enough relevant up to date changing information to interest the visitors to return
The majority of website do not have an easy to fill in contact form.
When a business asks a web designer to build their website – Business Owners or Departmental Managers are entirely in the hands of that designer.
The business may decide on the colours and layout. BUT a fancy website does not necessarily help both high traffic to the site or intended results as in Sales or Leads.
Why is this?
Two main reasons
1st Web designers are typically not experienced marketing people – they design websites.
2nd Business owners or Managers do not know much about what is required to build an effective website and how to market the website on an ongoing basis.
Over the past 6 years I have trained 100′s of people & businesses regarding website marketing.
Most business owners and managers do not have a business plan for their website. Or in fact much idea of what and how to make their website effective.
This is understandable, as they do not have the knowledge, education or training regarding website Internet marketing. Which in itself has dramatically changed, even in the last 12 months. And certainly will change a great deal more in the near future.
It is not difficult, as most web designers might want you to believe. To market your own website requires simple, but structured procedures. This takes simple training to understand then plan the work, just like any other project in business. But you have to know how and why.
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The EU and the British Governments have committed to providing every single home in the EU with access to broadband by 2011.
Think about the potential, 750 Million people with Internet high speed Internet
So there is huge potential for any business. And, any business that invests in Internet marketing training now, will be far ahead of the competition in the future.